LURVIG is the name of the first ever IKEA collection designed for pets. It was designed by Inma Bermudéz who is a Spanish designer. She felt that there was a gap in the market for well designed and aesthetically pleasing but affordable pet products. The release of a brand new collection with a brand new idea that the company has never done before was a very good move. It will increase IKEA's popularity as more people will talk about its new collection but it will also attract potential new clients that want to buy well designed products for their pets. To ensure that all of the products that are included in this collection are well designed, during the development stages, Bermudéz worked closely with Barbara Schäfer who is a vet. Learning about different animal's behavior was important during the designing process as it made Bermudéz aware that the products would need to be made out of durable materials. "The piece that I'm most proud of is a pet cushion: we encourage owners to fill it with their old clothes, blankets or towels. The idea is that pets get a comfortable cushion with comfortable, familiar smells too." said Inma Bermudéz. The collection is made up of 62 products that cover the areas of sleep, play, eat, travel and walk. Unfortunately, the collection is not available in the UK yet. It has only been released in USA, Japan, Canada and France.
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